Some people think that all an orchestra conductor does is coordinate the instruments. But that’s not the case. In each of their gestures and expressions, they also have the key task of giving the orchestra IMPETUS, revitalising the myriad energy of the musical performance on each occasion.
“Sound is not music, but it can become music. I kindle the desire to connect that is in all of us,” the great conductor Sergiu Celibidache used to say.
This is Open Fiber’s role: not only to connect and harmonise all the players in society on the same unprecedented high speed, that of the FTTHFTTH “Fiber to the Home” is the technology that connects POPs, located in exchanges, to end users’ property units with fibre optics. fibre networkNetwork In computer language, the term network defines a set of hardware and software devices which, when linked together, enable the exchange and sharing of resources, data or information. In a computer network, the devices that generate, route and terminate data are called network nodes. at up to 10 GigabitGigabit The Gigabit is the unit of measurement that represents 1 billion bits and is abbreviated as Gbit or Gb. This unit of measurement is often used, together with the megabit and the kilobit, in relation to time (in seconds) for calculating the transmission speed of digital signals, mainly used to calculate the speed of a data download. The Gbit/s is currently a widely used unit of measurement to refer to data transmission speed in computer networks. per second, but also to give new impetus to passions, innovations, opportunities, and development, revitalising the entire social and economic fabric to bring Italy up to pace with the ever-changing challenges of the digital age.
The main image of the advertising campaign is a conductor who, embodying the role of the company, seems to trace a magenta OPEN RING in the air, not only forming the first letter of the brand name, but also a symbol that indicates speed in the digital world.
Thanks to a huge infrastructure project – not just in terms of size and technology content, but also because it improves everyone’s lives – the country can step into the future. A future which, as the slogan goes, has a new name: that of Open Fiber.
The other characters in the campaign, whose elegant black and white photos all feature the magenta Open Ring, are portrayed in various different environments – from work to school, healthcare, research, entertainment and culture – that can enjoy the benefits of the new Open Fiber network.